Many focus group facilitators forget that focus groups are, first and foremost, groups. And like all groups, focus groups bring complex group dynamics to the table. Some participants will dominate. Others will shut down. Most will hesitate to share their true thoughts and feelings. When that happens, your investment becomes a wasted opportunity.
Our focus group leaders are different. They are more than just trained facilitators. They are credentialed experts in psychology and human behavior who know how to create safe, welcoming environments where participants feel comfortable expressing themselves openly and honestly. That leads to more productive discussions—and deeper insights for your business.